S1 E14 - The Vimor Story

Episode 14: “Revival & Innovations to conserve Handlooms & sustain livelihoods - The Vimor Story”

अबnoरmal proudly presents “Touring Talkies”
Season 1 “Kanyakumari se Kashmir tak - Ek Sari-torial Safar”.

This weekend our Sari-torial Safar takes us on on a journey through various states of India as our expert truly believes & her work for 45 years is testimony to that belief that the “loom knows no language” & that “creativity & design know no borders”.

Our Guest Speaker today is Pavithra Muddaya of Vimor.
Vimor has 45 years of legacy in conserving textile heritage by empowering weavers & in design innovation to sustain livelihoods.
Pavithra’s early influences were her mother the very elegant Chimmy Nanjappa, Pupul Jayakar & Kamaladevi Chattopadhyay to name a few.

Hear her hold forth on Vimor’s belief that the larger cause of conserving Textiles & sustaining livelihoods was always far more important than holding on to a design conceived as their own.
“The more I let go the more creative I became” she says. That generosity of spirit, of giving, nurturing & holding hands is what Vimor has stood for in the last 45 years.
“There is enough room for everybody to survive & thrive” she says. Wise words coming from years of first hand experience living those values. A lot of myths & half truths on the provenance & design origins around Pooja, Molakalmuru, Simhasana & many more maybe busted or clarified as we hear her recount her journey.

Please sit back & enjoy the video we have filmed. Hope you appreciate our sincerity of effort & do provide constructive feedback, comments & suggestions.

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Video edit courtesy @kk_fotography

This video and its contents are the copyright of अबnoरmal (ABnormal) and Kamala Raman Iyer. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is strictly prohibited.

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