National Handloom Day



In July 2015 Government of India declared 7th August as National Handloom Day with the objective of generating awareness about the importance of handloom industry, honour the handloom weavers in the country and also create an impetus for India’s handloom industry.

Why 7th August?
The date August 7th was chosen to commemorate the Swadeshi Movement which was launched on this date in 1905 in the Calcutta Town hall to protest against partition of Bengal by the British Government. The movement had aimed at reviving domestic products and production processes.

Some interesting trivia on Handlooms:
In India, the handloom sector employs more than 43 lakh people, directly or indirectly, contributing to more than 15% fabric production in the country.
It is the second largest sector after the agriculture and plays a major role in the export business as well.
Indian handloom sector holds a unique position as similar sectors all over the world have closed down. 95% of the world’s hand woven fabric comes from India.

Over the course of the last 3 months it has been my humble attempt, every Friday, thru’ episodes of
“Kanyakumari se Kashmir tak - Ek Sari-torial Safar” & “Sassy Saristas” to enable appreciation of the rich Handloom & Handmade tradition in India, enable appreciation for the artisans, the weavers, the enablers, bring back this 6 yard beauty front & centre & promote slow sustainable fashion that’s “Made in India” as a matter of choice.

Hope you have enjoyed all the 13 episodes (yes you heard that right!) we have telecast so far. Stay tuned for a lot more on Handlooms & Handmade in India.

Please sit back & enjoy the special “National Handloom Day” video we have created.
Thank you
Vijayalaxmi Chhabra Vidya Balan
Vimor Chithra Kailash
Champa Qali Designs
KalamCreations by Mamata Reddy
Vriksh Gaurang Pracheen Heeya Social Enterprise Anju Maudgal Kadam
for making this possible.

Video edit courtesy @kk_fotography
This video and its contents are the copyright of अबnoरmal (ABnormal) and Kamala Raman Iyer. All rights reserved. Any redistribution or reproduction of part or all of the contents in any form is strictly prohibited.

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